First we optimized for gifted and talented nyc related keywords. We saw some traction. Next, we improved the content of certain pages to rank for enrichment nyc. Slowly but surely, the leads began coming in. Since this client provides seasonal products, there is never a dull moment. We are always tweaking for the current season or planning ahead for the next season — even the next year.
After our initial audit and optimization of the website, we began adding pages based on target keywords. A few each quarter. We are now showing up for many more keywords than we initially planned.
Also, years later, we realize there wasn’t a ton of search traffic for enrichment, but tons for tutoring. We pivoted the goal of some of the pages to match with users searching for tutoring nyc or brooklyn. Now, about a year into this targeting pivot, we are seeing record breaking amount of leads pouring in each month. Keep in mind, all of this work adds permanent value to your site and was done without paying for search rankings (PPC ads.)
The success of FTKny.com has spawned affiliate websites like ParkSlopePreschool.com and CampWilliamsburg.com – all built with SEO as a main focus.