Since I began digital marketing for small businesses in 2010, social media has changed so much. One thing that hasn’t changed. Most of my clients have no clue how social media can benefit their business, let alone using social media effectively. A client approached me and asked to write them some instructions to use Facebook and Instagram. What started as a 5 page outline turned into an 18 page handbook that has been requested by many friends and clients alike.
After I delivered the handbook to my client, I posted a status update on my personal Facebook profile offer a private look at the handbook and an astonishing 20 friends not only liked the post but commented, saying they want to read it. So, I decided to make it publicly available. And without further ado, here is my first educational marketing publication, the 2017 Small Business Social Media handbook.