Everyone wants to know: How do I rank on page 1 of Google?
First thing’s first: there’s no magic bullet. There’s no one trick pony for ranking number 1 on Google for your preferred keywords. In fact, I like to say “there’s not one golden key to unlocking your SEO potential, but rather a full keyring of smaller keys that work together to unlock all the doors to your website via search engines.”
While there are many tactics and strategies, this blog post is about the philosophy needed to rank on page 1 of Google.
The biggest hurdle most business owners face is actually believing that they are worthy of page one rankings. It took me years before I believed I could rank high on Google, and now I’m here. It was simply a shift in my mindset that helped me begin a path toward unlocking the massive leads my website could generate via traffic from search engines.
That said, it takes more than hiring an SEO expert to rank on page one of Google. Your business actually has to provide a good product or service. Customers have to be happy. When people are happy (or dissatisfied for that matter,) people talk. That talking that people do is more powerful than most of what you can do on your own.
Once you make customers happy, the entire ethos of your brand will improve and begin to feel lighter.
When you feel lighter, you rise. Companies that know they are experts, know they provide the best service and know when to hire an SEO expert will rise to the top of Google rankings.
Believing in yourself and your business is a huge part of any successful SEO campaign. I could pull out all the stops for your website but if you’re thinking it won’t work or perpetuating a belief of failure or lack, you will counteract any and all success that is coming towards you and your business.
It’s important to know where you can step back and delegate tasks to your SEO manager or employees.
While maintaining a character, attitude and tone throughout your website content, it might be holding you back if you as the owner need to have control over all aspects of your marketing. Letting go of some control and allowing your team members to pull extra weight is crucial if you want to rank on page 1 on Google. If you have to do everything, your SEO success will be delayed or diminished.
If you want to rank on page 1, competitor research is crucial.
If your competitor puts in some SEO work and they rise above you in the rankings, you have to be aware of that! If you aren’t, you may start to lose leads (and market share.) Watching what your competitors are doing both online and offline will improve your overall SEO campaign. The more knowledge you have about not only your business, but your industry as a whole – and the more you prove it using SEO strategy – the more Google will reward you.
Offering a high quality product or service is a good start for any business that wants to rank on page 1 of Google. First, do good work and provide top tier services. Then, when you need to start actively working on your SEO, you’ll have a great foundation to build on.
Want to discuss more about what it takes to rank on Google? Contact me here.