7 Steps to Critique a Website
There are several guidelines to follow if you want to learn how to critique a website. First, you must asses from an unbiased perspective. It is important not to look at a site and say: “Oh my site has this so…” or “my site doesn’t have this so…” When you start with an unbiased perspective, you set yourself up for a more-fair critique. If you base everything on your own websites or design work, you won’t get as clear of a result. Once you adopt this perspective, then, you can critique a website based on the following:
1. User Interface (UI)
- How easy is it to navigate? Do you know what each button or link will do?
- First find the main navigation bar.
- Locate distinct sections and pages of the site.
2. User Experience (UX) / Information Architecture
- Does the page and post (blog) structure make logical, sort-able sense?
- Did you find what you want?
3. Brand Recognition – Do you feel like you are on the same site from page to page?
- Does the same logo, font and colors appear throughout the site?
4. Page loading speed
- How fast does it load? Does scroll smoothly? Are there are loading hang ups? You can use pages like GTMetrix to test page speed.
5. Mobile functionality
- Does it look good and work well on mobile devices like tablets and phones?
6. Are there clear CTAs? (Calls to action)
- A website should have one or two main goals. Do the assets on the page guide users toward a clearly degfined and trackable goal?
7. Does your content give your visitors what they want?
- Just because people come to a website doesn’t mean they leave with what they want. Would a random visitor be able to find what they were looking for on the website you are critiquing? Does the content match what is expected based on branding and marketing?