Everyone wants a beautiful website! But you don’t have to experience the dread that is website FOMO.
As a business owner or marketing director, have you ever felt FOMO: the “fear of missing out,” when you see a cool website? I sure have. You know, that sinking or anxious feeling when you see something cool on someone else’s website. Well, I want to ask you to take a moment before letting the website FOMO consume you.
Don’t compare your site to others when it comes to the “cool” factor. Just because a website has cool visual or functional features doesn’t mean the website is doing its job. It may look good, but does it generate business?
During my time as a website designer, I have helped numerous clients through “website FOMO.” At the start, they are super excited about my mock-ups and have happily signed off on features and appearance. Then a few weeks into the build they send me a website and say “I want this feature.” If you are a fellow web designer you also know this very well.
While I do my best to accommodate such requests within the budget and timeline, the requests often call for drastic changes to the framework of the website. These changes are costly and time consuming. When you, as the client, sign off on a project, consider it like building a house. If you ask to change the layout of the first floor after the fixtures are going up, would you expect the builder to just tear it down and rebuild? No. That’s how I would like to ask clients to view their website projects.
Don’t compare your site to others when it comes to “cool” factor.
Once the framework is agreed upon, anything outside or additional to the scope is almost always going to incur additional time and cost. This is why the planning stage of a website project is so important. Getting all the details out on paper and signed off on is the only way to protect both the valuable time of the designer and the timeliness of delivery of the project.
Now, since I do have compassion for my clients and an understanding of the feeling of wanting something changed on my website, I make sure to address website FOMO with my clients. To do this, I split the project into phases.
Phase 1 is the main website build that was agreed upon on signing. During Phase 1, if a client experiences website FOMO or sees a feature they want incorporated, I explain that while I agree it would be a great addition to the site, it is best to make a list of features and ideas that can be addressed after the website is completed – that’s Phase 2.
Before starting Phase 2, I will submit a new quote and proposal for adding the requested features to the site. This method has eased my clients anxiety and quelled their website FOMO. The initial project is completed and the client has a clear action plan for implementing new ideas picked up along the way. Doing this has helped improve the overall quality of a website and strengthened relationships with my clients. They know that I am transparent from start to finish and won’t leave them hanging.
Want to build a new website or start Phase 2 of your existing website? Contact me here!