Slow Sites Can Lose You Sales!
Does it seem to you that consumers aren’t staying for long enough on your online store to actually buy something?
Are you struggling to entice first-time customers to come back and do business with you again?
Are you losing loyal customers to the competition?
Dwindling sales can give online marketers sleepless nights. To make matters worse, making amends prove difficult. This is because, with so many factors impacting your sales, pinpointing the exact causes can prove mighty difficult.
When faced with a consistent drop-off in sales, e-store owners, more often than not, start investing in SEO.
When you think of it, this makes a lot of sense because logic dictates more organic traffic translates into more sales.
However, this logic is not foolproof.
There’s something that can prevent increased organic traffic from beefing up your profits and that’s bounce rate.
Bounce Rate and Website Speed
It is possible that you’re getting a high number of daily page views even now, but that’s not translating into more sales. If that’s the case, investing money in SEO might not make a huge difference to your bottom-line because the chief cause of your problem will remain unaddressed.
Tackling bounce-rate head on, on the other hand, can help you improve customer engagement, which in turn will improve sales. One of the main causes of a high bounce rate is slow page loading speeds.
Internet browsing is all about getting what you want quickly, be it information or a product or service.
Expecting your online consumers to patiently wait until your slow site loads up is like expecting the impossible. There’s a better chance of rain falling thick and fast in the Sahara desert than for internet users to queue up to shop at an online store that takes an eternity to load.
Think that’s an exaggeration? Then check out the infographic below which gives you>irrefutable facts on the impact of slow loading speed on websites business like the ones listed below to prove the importance of website speed.
- Sites with page load times of 10 seconds have a 123% higher bounce rate probability compared to websites that load in a second
- 74% of mobile users don’t think twice before abandoning sites that take over 5 seconds to load
- 75% of internet users have no intention to return to a webpage with a load time of more than 4 seconds
- 43% of online buyers will gleefully log on to a competitor’s site to shop the next time they need something if their mobile shopping experience was second-rate
In other words, slow speed increases bounce rate, negatively affects site experience, reduces customer satisfaction, and brings down sales.
However, the good news is that you don’t need to live with a slow-loading site. There are several things you can do yourself to improve site speed. Especially, if you are using WordPress, this guide can help you speed up your site instantly.
For starters, use an image compression plugin to make sure bulky images don’t slow down your site. You can compress image files at the push of a button by installing a free image compression plugin.
Another thing you can do is to remove unwanted plugins from your WordPress site or you could use wp plugins only on the pages where they are needed.
For all these tips to be effective, you need a good host behind your website. If you are using a web host that has a slow response rate, none of the above tips can speed up your websites. You can find a list of good hosts with better speed and response rates on Hosting Tribunal, the curator of the graphic below. They install similar websites on all top hosts to check which host performs better in terms of speed, uptime, customer support, and many other factors. If you want to cut short the discussion and go the with best, you can change to Bluehost, as it has the best TTFB, loading speed and loading speed under stress.
Note – Before you make changes, you should back up your files. Making a backup copy of your files will help you restore them to their original state in case any problem occurs after you’ve made the changes.
If these DIY steps don’t help, do consider hiring a professional web developer.