Classic Content Marketing Examples
- Free maps and guides at car rental locations
- The free AARP magazine
- E-mail newsletters with useful and relevant content
- High res photos and videos that tell emotionally connected stories
The idea is to provide high quality, useful content that helps a user without them even having to convert or become a customer. Out of the pure kindness of your business’ heart, you offer information at no cost with hopes of that user coming back, keeping an eye on you, signing up for your email newsletter and thereby turning into a customer.
The actual content of a content marketing campaign can quite literally be anything. You could film yourself reciting a list of the “Top 20 Best Tips” for your industry. I could write up a list of the best coffee shops in my Brooklyn, NY neighborhood. Although it doesn’t directly relate to my industry of marketing, clients and colleagues would be interested in trying some of the places on my list.
Our client HoneyChrome just published a list of 9 Songs to Boost Your Mood. His music is meant to boost the mood of the listener, so he is offering a list of songs and included his own in the list. Taking this even further, HoneyChrome is offering a larger list of 101 Songs to Boost Your Mood if the user subscribers to his email list.