Email Marketing is Powerful
Email marketing helps you stay in touch with and sell to your existing customers. Email may be the most underrated and overlooked marketing platforms after SEO. There’s no winning leads, you already won them. Once you have an email address you have a direct line to prospective customers. I know everyone is PPC and social media crazy right now – and for good reason – but let’s not forget the power of email. It’s still the most powerful way to get directly in front of a customer.
You can use email marketing in two main ways:
- To carry a conversation with a customer throughout their sales journey.
- Manage customer relationships once they’ve made a purchase.