SEO Foundations

Here’s a brief introduction to some of the aspects involved in building a successful SEO campaign.

Content On The Page


If a user is searching for “tennis shoes” they will be looking for a search result that sounds the most related to what they are searching for. If they click on a page that says “Tennis Shoes” but then only one or two tennis shoes are displayed, surrounded by a bunch of boots or other products, they will leave your site and try another search result (your competitor’s website!)

The content on your web pages also must be meticulously written and tagged with consistent words and phrases that support the keyword you want to rank for. Images, headings, text and buttons all must work together. I will do everything I can to keep users on your website until they convert. A conversion is when a user fills out a form, calls your phone number, subscribes to a newsletter or makes a purchase.

SEO expert services

User Interface


Designing your website to be easy to navigate and find what they’re looking for. If users spend more than a few seconds on your site without finding what they want they will “bounce” (leave your website, head back to the Google search results page and head to your competitor’s website.

An experienced SEO person will design your website with clear navigation controls like menus, arrows, and buttons. Colors should be consistent and easy on the eyes.

user interface brooklyn seo expert

User Experience


It is crucial to build web pages that offer very specific information surrounding one keyword. Those pages should be organized in a hierarchy that makes sense to the Google robots that crawl the internet every day.

Creating a thoughtful and logical architecture of web pages with broad topics at the top and specific topics below is the only way to rank on page 1 of Google. I will ensure that the user experience of your website is up to web standards so you capture all potential leads!

user experience brooklyn seo expert

Link Building


Simply put, getting other popular and relevant websites to point links back to your web pages is crucial to building your website’s SEO power. As a Brooklyn SEO expert I can help you achieve this through ethical, organic and paid methods.

Some methods of link building are guest blogging on authoritative websites, securing listings on directory websites, taking out ads that allow you to link back to your website, and simply generating great content that others want to share on their own website.

brooklyn seo expert link building

Domain Name


Having your most general keyword in the domain of your website is a great (but not required) foundation for SEO. Some of the sites I have worked on include,, – all which have keywords in their domain name.

It is also important to keep your domain sub-pages clean and relevant. Sometimes you’ll see websites with messy URLs – that is not helpful to Google. You’ll want to use keywords and simple words for your sub-pages. Check out this article on domain names and SEO.

domain names by a brooklyn SEO expert

Ankora Imparo.

It means “I am still learning” in Latin. It’s an important philosophy to follow when working in search engine optimization. As such a young media platform, it is ever-changing and growing. There is no end to improving search engine optimization (SEO) strategies.

cdl500 chad lewine 2018

Ready to outrank your competitors on Google?

Contact me via this form:

Interested In*
Website DesignSEODigital MarketingConsultationIDK! Help me figure that out


SEO Tips from my Blog

SEO design can be pretty, brooklyn CDL500
SEO Can Be Pretty

​Recently I began doing some SEO design competitor research. When it comes to SEO, it seems…

rank on page 1 of google
How Do I Rank on Page 1 of Google?

Everyone wants to know: ​How do I rank on page 1 of Google? First thing’s first:…

fort greene brooklyn website designer
How to Start a Local SEO campaign.

Which keywords are best for a local SEO campaign? Using hyper location SEO strategies, Brooklyn businesses…